Pilot Fish LAB
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Meeting professional traveling the world…without actually traveling it
Meeting professionals are able to carry out a wide range of tasks, starting from target group and content planning to organizing technical arrangements and catering. Such events professionals are very competent and competitive at home market but only few full service events companies are successful worldwide. Entering new markets is challenging for both in-house and public … Continue reading
Unfinished Pilot Fish story of Dok-Ing
Dok-Ing is a Croatian producer of unmanned multi-purpose vehicles established in 1992. It produces innovative robotic machinery for removing mines, firefighting and underground mining. It’s clients spread around the World from military to commercial enterprises. It seems Dok-Ing has made it in its niche and has little to gain. But CEO Vjekoslav Majetić has other … Continue reading
Everybody wants to work with Apple… LunaTik succeeded!
Sometimes you can be an efficient pilot fish without being a sub-contractor to shark company. If your product is designed to be used with the shark company’s product and together they make a highly desirable package, you can sell it on your own. This is just what recently happened to small firm LunaTik that makes … Continue reading
Pilot Fish that swims in Blue Ocean of video gaming
Blue Ocean strategy is another nautical parallel created by Renée Mauborgne and Chan Kim at INSEAD. It suggests making competition irrelevant by creating a new category or market that takes customer experience to the new level. On 2006 Nintendo did just that powered by small Sacramento based company Gyration in a true Pilot Fish spirit. … Continue reading
What would Nike be without creativity?
Pilot Fish companies are often high value added sub-contractors providing their shark companies with vital products. But services too are „hard currency“ in Pilot Fish Strategy. Without a creative push from Portland ad-agency Wieden+Kennedy(W+K), Nike wouldn’t be dominating global athletic gear market or it would have taken them longer to do so. University of Oregon … Continue reading
Pure breed Pilot Fish that swims in global mobile positioning waters
From Estonia, a small yet innovative country in North-Europe we found the purest breed of Pilot Fish encountered so far. As CEO Teet Jagomagi puts it, Pilot Fish Strategy would have had to be invented to tell the story of Regio, his company. Regio started up 20 years ago making road maps of the region. … Continue reading
This Pilot Fish stops the bullet… and more
What do military trucks, bridges and public buildings have in common? They all have to be protected against enemy attack, accidental or hostile blast or forces of nature. Hardwire provides just that – an armor solution to reinforce just about anything from bomb squad protective gear to giant infrastructure buildings like bridges. It all started … Continue reading
What do your career, Johnny Depp and Pilot Fish Strategy have in common?
In our quest for Pilot Fish stories we wondered, if Pilot Fish Strategy can be applied in making career decisions too and found an interesting story about a colourful man who just last week turned 47. We are sure that the man in question, Johnny Depp was not considering any „strategy“ while hooking up with … Continue reading
Partnering Nokia is a jackpot for any Pilot Fish Company but Golla wanted more…
The success story of this little Pilot Fish Company from Finland starts with business decision made by CEO Petri Kähkönen in the beginning of this century. That was to move from consumer electronics accessories business into portable electronics accessories business. In plain English, they switched from producing CD-racks into making bags for mobile phones, laptops … Continue reading
When Pilot Fish Company is literally “stitched” to its Shark Company…
Sometimes the Pilot Fish Company is literally “stitched” to its Shark Company. This is the case with Swedish company called Tolerans. It was established at 1947 when it started to produce…stitches. Sure we have staplers lying somewhere at our desks and someone has to provide stitches to them. Bantex is for example one who retails … Continue reading
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