Dok-Ing is a Croatian producer of unmanned multi-purpose vehicles established in 1992. It produces innovative robotic machinery for removing mines, firefighting and underground mining. It’s clients spread around the World from military to commercial enterprises.
Croatian company Dok-Ing took the experience of building special military and rescue vehicles to create their own sexy EV in partnership with computer giant Lenovo
It seems Dok-Ing has made it in its niche and has little to gain. But CEO Vjekoslav Majetić has other ideas. Dok-Ing has taken years of it’s experience in automation and robotics and designed product to much bigger market – an electric car for rapidly growing EV-market. The first element of Pilot Fish Strategy – identifying unique strength – is there. Now, where to find a multinational company to partner with?
Initially, Dok-Ing had no such plans. It has tried to find funding to mass produce it’s XD model introduced at Geneva 2010 car show. Nevertheless mass production of a car is immensely expensive. Therefore Pilot Fish team is not surprised to find Dok-Ing partnering Lenovo, one of the World largest computer producer. Together they build topless XD that goes into production in 2012. So eventually, Dok-Ing has chosen a Pilot Fish strategy that is 1) Finding a unique competence 2) Finding a partner to scale up this competence 3) Growing value together. Last phase remains to be seen…
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