Sometimes you can be an efficient pilot fish without being a sub-contractor to shark company. If your product is designed to be used with the shark company’s product and together they make a highly desirable package, you can sell it on your own. This is just what recently happened to small firm LunaTik that makes wrist watches based on World famous iPod Nano.
LunaTik is a module that makes your iPod Nano a groovy and practical wrist watch.
Scott Wilson, a former Global Creative Director for Nike Watches spotted the potential of iPod Nano as a wrist watch ever since Steve Jobs announced the 6th generation. Nevertheless industry leading watch brands were not excited about the idea. So Scott took his idea and experience from watch business to Kickstarter.com to use crowd-funding to rise the money for production. He aimed to raise $15K in 30 days but instead they ended up with nearly $1M. This gave him credibility and allowed to engage with Apple suppliers to manufacture the aluminum and with premium watch suppliers to produce the strap. In distribution LunaTik has partnered with Apple’s leading fulfillment and logistics partner. Scott is obsessed by the detail and pursued a more premium design, which he believed consumers desired. This was to keep the pace with the Apple image of design and quality.
This pilot fish story shows, that creating a totally new product based on a worldwide phenomenon, setting high quality standards for production and aligning the image according to the big partner provides a great platform to build a pilot fish company from the scratch. Find out more about LunaTik.
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