Sometimes the Pilot Fish Company is literally “stitched” to its Shark Company. This is the case with Swedish company called Tolerans. It was established at 1947 when it started to produce…stitches. Sure we have staplers lying somewhere at our desks and someone has to provide stitches to them. Bantex is for example one who retails all shape and sizes of stitches. But Tolerans provides one client with millions of stitches in a year.
The fact is that Tolerans is the No 1 provider of stitches and stitching technology in the World. Its client list includes all the major newspapers you can name: Svenska Dagbladet, Handelsblatt, Dagens Nyheter, The Guardian, The Washington Post, Metro…the list can go on and on because Tolerans has an amazing 80% worldwide market share!
And its business is growing further. Recession has been kind to Tolerans as newspapers around the world have got thinner because of declining advertising expenditure. But this has enabled publishers to stitch them together, a feature indeed graved by readers but overlooked by publishers at economic boom and thick, brick-like paper era. The third aspect is that stitched newspaper gives advertiser much better layouts to put their ads on. Instead of one double-page spread, stitched papers have tens or hundreds of them.
These three factors have made Tolerans a true survivor of the crisis. But it’s not just the little metal stitches, it is about technology and constant R&D. CEO Jan Melin is even not afraid of digital channels. As he puts in his recent interview in Monocle: ”Digital has shaken things up in a positive way, as publishers now have to really focus on the inherent strengths of print.”
This truly great Pilot Fish story proves that even the smallest thing can be a source for Global business. As long as it is World Class. To learn more about the company visit http://www.tolerans.se .